Transactional
Data derived as a result oftriggered actions or events
Discover New
Automotive Audiences
Reach high-intent shoppers across every channel
with audiences built on trusted, opt-in data.
Audience First®
Audience First® is Infocore’s omni-channel marketing solution that transforms how brands connect with in-market shoppers.
Powered by leading data partners, it takes an audience-first approach to identify high-intent consumers and engage them
with the right message, through the right channels, at the right time.
By combining proprietary third-party audience
data with measurable, cross-channel activation,
Audience First® helps brands maximize campaign
performance while improving targeting precision
and marketing efficiency.
Our audiences are sourced exclusively from trusted
partners that maintain direct, proprietary, one-to-one
opt-in relationships with their consumers, ensuring
high-quality, privacy-conscious data.
Automotive
Audience
Types
Aggregated
Data collected from multiplesources and summarized(no PII)
Modeled
CRM based look-a-likes,predictive, or cluster(Prism or Claritas)
Compiled
Data collected from multiplesources retainingindividualized characteristics
Response/Behavioral
Web activity, self-reported,and geographical
1st, 2nd, and 3rd Party
We can enhance your 1stparty data or help youacquire new 2nd and 3rdparty audiences
Automotive
Campaign Types
Target consumers likely to be interested in a new vehicle or model-year refresh, helping OEMs and dealers maximize awareness and early sales.
Reach Your Curated
Audience Where They Are
When They Are Shopping
- Direct Mail
- Display
- Mobile Apps
- SMS
- Geo Targeting
- Video
- Social Media
- Streaming Audio
- OTT + Connected TV
Tailored to Client Specifications
Tier 1
National Campaigns
Tier 2
Regional Campaigns
Tier 3
Hyper-Local Dealerized Campaigns
- Sourced and delivered by segment, model, region, association, market, or dealership
- Records include postal address and email capability
- Data providers update files on a frequent basis to assure recency
Precise Audience Selections
With our expertise in data and audience building, we’re able to calibrate your audience lists to exact data specifications. We’ll help you narrow down your audience data files by applying the following selects:
Auto Intender
- Make/Model
- In-Market Timing
Auto Owner
- Make/Model
- Model Year Owned
Coming Off Lease
- Make/Model
- Month Lease Ends
CPO/Used Intender
- Make/Model
- In-Market Timing
Aftersales
- Make/Model
- VIN Specific
EV & Hybrid
- Make/Model
- In-Market Timing
Consumer Selects
- Demographic | Psychographic | Lifestyle
- Behavioral | Geographic | And much more!