Audience Acquisition

Need audience data?

We guarantee unbiased recommendations
for the best data sets to meet campaign goals
and have access to nearly any type of data.

Audience Types

We are your one stop source for multiple data sets.

  • Transactional

  • Compiled

  • Response/Behavioral

  • Aggregated

  • Modeled

We vet every data supplier, so you don’t have to.

  1. New supplier onboardingincludes evaluating data sources,confirming data compliance(ISO, GDPR, CASL, etc.), anddetermining data relevance.

  2. We assess upfront KPIs,document channel strengths,turn-around times, andtracking and reportingcapabilities.

  3. We provide quarterlyassessments of work performedand recommendations forfuture improvements that arere-evaluated annually.

Consumer Marketing Campaigns

Direct Marketing Done Right

Infocore is a trusted leader in audience targeting with 30+ years of experience identifying the right
consumers for every campaign. Because we’re data-agnostic and independent of data providers,
our recommendations are unbiased, helping your hyper-targeted campaigns reach the consumers
most likely to buy across email, direct mail, and digital.

With over 30,000 consumer lists available, the United States has the world’s most prolific data market.Because of our experience and superior supplier relationships, we can cut through the noise andtarget the perfect audience for each product, offer, and campaign.

B2B Marketing Campaigns

Trusted Data Partners

With access to the highest-performing business records, we can assist you in identifying yourtarget business audience. Whether you’re looking for email, direct mail, social, or digital campaigns,you can rely on us to be your trusted partner, from data discovery and validation to campaignmanagement and performance reporting.

B2B Audiences

The B2B market demands special handling by a team that understands its nuances. Our massive B2B audience network allows you to target based on a wide range of business criteria and deliver campaigns via any channel.

Data Services

From analyzing your CRM data, cleaning it, and enriching it with valuable appends, to curating the ideal outreach audience and flawlessly delivering your campaigns, Infocore is your trusted partner.

One to Many

Your campaigns may need to reach several audiences in different areas and you may need to reach them through multiple channels. Your Infocore client service expert will manage everything.

The Infocore Difference

Highly targeted data.
Highly trusted relationships.

Since 1992, clients have turned to us for pristine data and high-performing lists. But they stay because of our unwavering commitment to our clients.

  1. Data Specialists

    Pinpoint your exact audience to reach the right customers when they are most likely to buy.

  2. Permission Based

    Reach consumers who have expressed interest in receiving offers like yours, increasing the likelihood of conversion.

  3. Data Agnostic

    We do not own anydata, so you getunbiased campaignrecommendationsand vendor neutralobjective insights.

  4. Purchasing Power

    Take advantage of our relationships with multiple clients in the consumer vertical and volume discounts that we pass on to you.

Campaign Management

Omni-channel campaigns?

We help you execute campaigns on time and on budget,
whether you need one channel or more.

One contact for multiple data sets.

Some campaigns require a larger audience – we will find those audiences and execute the campaign regardless of how many data sets are required.

We offer a start-to-finish
proven process.

Your seasoned Infocore campaign professional manages the entire campaign execution, from audience strategy to post-campaign analytics and insights.

Omni-Channel

Do you want to extend the reach of your campaign to additional digital channels? We can run digital campaigns to the same carefully selected audience.

On-Time

We have a track record of99.9% on-time and on-budgetcampaign execution.

Campaign Reporting

Accurate and timely reportingis provided, from real-timedigital engagement to longterm attribution analysis.

Data Enhancement

Are you getting the most out of your database?

Infocore can help you improve your CRM or 3rd-party audiences with variable appends, customer segmentation, and data hygiene.

We can compare your CRM or database file to extensiveconsumer files and append valuable attributes that will helpyou build a more complete picture of your customer base.

  • Demographic
  • Psychographic
  • Transactional

Infocore360

One Platform, 3 Steps

Launch campaigns in hours, not weeks.

Infocore360 is an all-in-one marketing platform designed to optimize campaigns by combining third-party audience data, campaign execution, and real-time insights into one centralized system.

Build & Save

Audience counts by geography, demographics,lifestyle, and more, in minutes.

Activate & Deploy

Upload creative, approve, and go live across channels within hours.

Track & Match

Real-time dashboards and sales matchattribution within 48-72 hours.

Powered by Infocore

Precision targeting powered by AI-enhanced modeling and online activity indicators. Millions of robust profiles turn billions of unstructured data points into actionable audience segments across social, mobile, search, and digital channels.

  • Lifestyle
  • Health & Fitness
  • Automotive
  • Travel
  • Purchase History
  • Sports
Request a demo

Email Marketing

Email is the most cost-effective and
powerful marketing tool available,
with the highest ROI and the lowest
cost per acquisition.

Omni-Channel Marketing

An omni-channel approach turbocharges your campaigns.

Supplementing email with additional
channels gives our clients a true
omni-channel approach that not only
increases reach, engagement, and
ROI, but also decreases per-lead and
per-sale costs.

30%

Omni-channel shoppers have a 30% higher lifetime value than those who shop using only one channel.*

494%

Marketers using three or more channels in a campaignearned a 494% higher order rate than those using asingle-channel campaign.**

*Sourced from Google. **Sourced from Omnisend.

Target your audience across multiple channels.

Infocore sources high-quality, highly targeted, CAN-SPAM compliant data to target your perfect audience.
We identify these consumers’ online profiles and connect with them wherever they are.

Unlock smarter omni-channel marketing!

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